More than three months ago, Jaguar enlisted the aid of Mr. Kaves to give a Jaguar XKR-S a hip new look, applying freehand-style spray paint designs to the luxury sports coupe. The goal of the British automaker was to appeal to a younger, hipper audience and if it’s all a publicity stunt, they just added more fuel to the fire.
The always eccentric Russell Brand was recently spotted with the tagged Jag out on the streets of Los Angeles. How fitting that such an off-the-walls actor and comedian would pose for a photo opportunity, lending more ammunition to the fact that Jaguar is clearly hoping to appeal to a younger audience with this particular XKR-S model. Based on the comments on the tweet however, it appears that it’s working – the automaker is definitely garnering some attention and the demographic clearly likes it.